You own a stunning website with quality content for your audience. But are they able to find you in the crowd of millions of websites? Your site's organic search is very important to drive website traffic. Businesses are investing to improve their search engine ranking strategies to mark their online presence. They are hiring a well-known SEO Company in Kolkata to rank their business higher. Here begins the role of search engine optimization (SEO).
Many beginners are not aware of SEO and its benefits that can make a small business into a big brand. Today, in this post you will get to know about every minute detail regarding SEO and how you can improve your website SEO.
What is SEO?
SEO means Search Engine Optimization, which is a technique to increase the quality and amount of traffic to your website through organic searches made online.
How SEO can benefit your business?
1. Drives more traffic through Organic search:
Most of the well-known SEO companies in Kolkata state that the highest quality leads are derived from SEO-engaged visitors. By climbing to the top position of search results you can double the amount of CTR and can easily attract the right customers.
2. Builds trust in your customers:
Claiming the top position in the search result is not a matter of joke, and if you succeed to do so you can provide a quality experience for site visitors when they click on your site. The page speed, backlinks, and other technical SEO elements make your business successful.
3. Increase brand awareness:
Standing on the first page of the search result can help you to improve your brand awareness. Because most of the online traffic is available on the first page of the search result.
4. It is budget-friendly:
The best thing about SEO is that is inexpensive. You can hire a specialist or an SEO agency in Kolkata for your business according to your pocket size. Remember that investing in SEO is a long-term advantage for your business.
5. Overtake your competitors:
Every business has a competitor who will always try to beat you in terms of marketing. A good SEO strategy can help you to be number one by increasing your organic ranking.
8 ways to improve your website’s SEO ranking
1. Keyword Research:
Use keyword research tools such as Google Ads Keyword planner to find the best and most targeted keywords for each webpage on your website. Using these tools you can decide which keywords are relevant to the target audience and increase your site visibility in search results. The best SEO strategy is to use 1-3 relevant keywords to optimize your web pages. Too much keyword usage can cause keyword stuffing which will lower your ranking.
2. Write meaningful content:
High-quality and informative content can increase your SEO results. Make sure to perform deep research before writing content. Your content must be helpful for your audience. It must provide them with a solution to their problem. Try to post business-related blogs daily to grab the attention of the targeted audience. You can also opt for a well-known SEO company in Kolkata that can provide you with blog writing services.
3. Limit duplicate content:
Any duplicate content present on your website can impact your SEO efforts negatively. Search engine prefers a site with unique content. Google can penalize you if it got any duplicate content. Sometimes, you are unaware of the fact that your site contains multiple contents on the same topic. So, it’s better to remove these contents using tools like Copyscape.
4. Design a mobile-friendly website structure:
Google announced in 2015 that making your site mobile-friendly is now mandatory and if you fail to do so it will penalize your site. The reason behind this decision by Google is the growing number of searches made using mobile devices. Thus, you have to make sure that your site is mobile-friendly and also optimize the media of your site to make your web page load faster.
5. Provide a title to the web pages:
Google tries to understand your web pages by reading the title tag or Metadata. Try to include the relevant keywords in the title that users are looking for. These titles are displayed in bold letters in the search results. Also try to write a clear and accurate description of your webpage, because it will inform the site visitors what the page is about.
6. URLs are important:
Most of the time URLs are ignored because users don’t know their value. Search engines always give importance to a readable and relevant URL. Try to avoid any numbers, special characters, or block letters. Shorter URLs perform well in the case of search rankings. Include keywords closer to your domain name.
7. Use Alt tags:
Images specify the purpose of your page. Alt tags are used to provide a keyword-rich description of your site images. It makes your site accessible. So, it’s better to use a descriptive Alt tag with keywords.
8. Create an XML sitemap:
An XML sitemap is a road map of your website which helps your web pages to get indexed easily by search engines. Also, try to fix any broken links or error pages present on your site. Because search engines like google crawl your websites and monitor each webpage. Performing these two things can increase your chance to rank well.
Start improving your search engine rankings now.
If you can implement all the techniques stated above, the chances of ranking high will increase. But, making your website stand on the first page in the top 10 results needs an expert touch. At promotion vibes, we are here to help you to take your website search ranking to the next level using advanced SEO techniques. Being a well-known SEO company in Kolkata we have to cater to the SEO needs of many clients and helped them to mark their business online presence. Our dedicated team of SEO experts uses their knowledge and puts in hard efforts to make your dream come true. You have got a plan of action, so what are you waiting for? Connect to us now.